You don’t need to tell artists how competitive online music streaming is. Anything that can give you a leg up in this market is usually welcomed with open arms.
. 4,500 Spotify playlists generate 1 billion streams each week.
. Discover Weekly has connected 40 million listeners with nearly 5 billion new songs. For 8,000 artists, more than half of their listeners in the last month came via DiscoverWeekly.
. Around a third of Spotify listening time is spent on Spotify-generated playlists, with another third going on user-generated playlists.
So, it’s clear how important and influential Spotify can be for growing your fanbase. Playlists are some of the best form of distribution as well as marketing for your music, and it’s completely free!
How do Spotify playlists work?
Spotify has two types of playlists:
1. Human-made Playlists – Curated by both Spotify’s editorial team and users of the platform (playlists you and I make). They can sometimes attract a significant number of listeners and streams for an emerging artist. They also have the potential to influence Spotify’s algoritms; whenever a user adds your track to their playlist, it provides data to Spotify about the type of music they like. With enough data, Spotify can then recommend that track to other users who have similar listening habits, resulting in long-term audience growth.
2. Algorithmic Playlists – Curated based on your listening habits and who you follow. These include Discover Weekly, Daily Mixes as well as Release Radar and can reach a highly targeted audience of listeners who are almost certain to love your music. This can result in a surprisingly large number of streams, particularly for talented artists in less popular genres.
One other thing to note is that the more streams you have, the higher your chances are of being featured on a playlist.
How do I get my music on them?
Firstly, you need a Spotify for Artists account. However, you can only set this up once you have music published on Spotify, so your first drop unfortunately doesn’t get all the benefits that your later releases will.
Good news though! CD Baby have teamed up with Spotify to fast-track the verification process for all CD Baby users so that you get access to Spotify for Artists much quicker than everyone else!
If you don’t already have music on Spotify, click here to get started.
How do I submit my music for playlist consideration?
Here’s what Spotify say to do:
“Log in to Spotify for Artists on desktop, and find any unreleased music at the top of the Home or Profile tabs.
. Select GET STARTED next to the release you want to submit. Or, go to Profile, right-click any unreleased music, and select Submit a Song.
. Choose a song from the release to submit.
. Fill out as much info about the song as possible. The more info we get, the better chance it has!”
How do I pitch my music to curators?
1. First, submit your music to Spotify at least 7 days before release. The earlier the better! Not only will this give the editorial team a chance to pick your song for playlists, but you’ll also be placed into your followers’ Release Radar playlist!
2. Provide a link (not an attachment) to your music and as much information as you can. State your past achievements, the story behind your song, its key qualities and why you believe it should be added.
3. Ensure the tags you use when submitting your track to Spotify for consideration are as accurate as possible. This enables the editors to place your record in front of people who are more likely to enjoy your music and who’ll keep coming back for more. They get a lot of requests, so it’s important to stand out!
4. Take your time and start with smaller playlists that you would like your music to be featured on first. Once you gain a following, you should then reach out the bigger playlists.
Tip: NEVER pay to get on playlists. It’s always better to let your music do the talking. If your song wasn’t selected naturally, then you may get nothing in return from the playlist.
What if my music is already on Spotify?
Fret Not! This actually makes it easier as it means you can sign up straight away to Spotify for Artists!
Although your released music can’t be submitted for review by the Spotify editors (only unreleased music can be submitted), it can still gain traction via user-generated playlists and your fans.
Start your research. Find some user-generated playlists that you wish to have your music featured on and get in touch. If you’d like to be considered for the “Frosted Beats” Spotify playlist, send your tracks to email@example.com for review!
Play gigs and get on social media to promote your music! Encourage your fans to add your songs to their own playlists and follow your artist profile on Spotify. When you release a new song or are going on tour, your followers will be notified automatically. Also, make sure to run a pre-save campaign prior to every future release to ensure you get the most out of your promo campaign.
And as always, stay frosty.